CASEY RUSSELL

Atlanta, GA 30316

 

SUMMARY

 

Senior Project Manager leading companies into tomorrow’s technologies with impactful and comprehensive digital marketing strategies. Optimizing marketing budget for maximum ROI: increasing sales, enhancing brand awareness, and customer engagement. 

 

Digital / Marketing	·               Employed mobile, web and applications for ominchannel strategy ·               Created in-store digital retail POS experience ·               Developed SEO tactics and deployment ·               Measured, tracked and analyzed KPI’s using SiteCatalyst
Marketing Strategy	·               Leverage target market analytics to develop a brand and digital strategy to enhance the customized home building experience ·               Developed an in-store strategy and 3D concepts demonstrating how retailers can leverage technology to engage customers ·               First to market with a strategy and working prototype for customers to shop for vehicles using smartphones, geo location, and mapping technology
Management	·               Managed a budget of up to $1.5M ·               Led a staff up to 20 (both domestic and international) including creative and developers ·               Directed projects from mobile to large scale enterprise ·               Oversaw 3rd party vendors ·               Agile development methodology
Technology	·               Microsoft Office ·               Microsoft Vizio ·               Microsoft Project ·               Android and iOS development	·                HTML, CSS ·                CMS (Stellent,    Adobe CQ, SharePoint) ·               WebSphere	·   Apple ·   Windows ·   Adobe AEM ·   SiteCatalyst (Web Analytics)

 

Experience

Deloitte Digital, Atlanta, GA                                                                                                                            07/2013 – 12/14

Senior Consultant

Currently working with McAfee Intel to review their current CMS system and marketing needs in order to implement Adobe Experience Manger system.

 

JC Penny

Performed a detailed analysis of the JC Penny mobile applications (Android, IOS and tablet) and technology platform with the goal to improve the usability of the application, increase brand loyalty, conversion rate, average order and basket value. This analysis lead to the development two mobile applications and a mobile responsive website, which lead to an increase in all KPIs and 1.5 increase user rating in the Apple App Store.

 

Walmart

Collaborated with the Walmart Director of UX to establish a User Experience Department for internal application development. Lead in the employee interview and selection process, employee training, internal and across department workflow process. Managed two large-scale SAP projects for supplier management, contract negotiating and integration with current Walmart systems.  

 

 

McAfee

Led the business design and requirements sessions for the implementation of Adobe CMS, Test & Target and SiteCatalyst for the McAfee.com website. The implementation also included the integration with several existing backend applications and databases.

 

 

Razorfish, Atlanta, GA                                                                                                                                        07/2013 – 02/2014

Senior Project Manager

Currently managing two portfolios of 9 projects for one of the world’s largest digital interactive agencies with estimated annual revenue of $4.6M providing services including web development, emerging media experience, mobile, creative, marketing and search. Management of project planning, risks, and financial health of the portfolios.

 

Bridgestone

Collaborated with Bridgestone Tires’ retail C-suite to evaluate current web architecture, software platforms, and operations with the goal of establishing a single digital platform (Adobe CQ) to write content once and automating the deployment across digital properties (omnichannel), including mobile and tablet. Enhance SEO tagging for optimum performance.

 

Ashton Woods Homes

Worked with the CMO and VP of Ashton Woods Homes to leverage target market analytics to develop a brand and digital strategy to enhance the customized home building experience. The digital strategy platforms include web, mobile (tablets and phones), and the retail sales center. Managed a team of 10 with expertise in branding, marketing, strategy, research and design and managed third party vendors.

 

SapientNitro/Sapient, Atlanta, GA                                                                                                         2007 – 2013

Project Manager2009 - 2013

Managed complex client engagements for a full service-consulting agency to drive innovation in business, marketing, technology and digital customer experiences. Provided leadership for client initiatives from ideation to strategy, deployment, balancing scope, time, estimated / actual budget and quality.

 

Michelin Tires

Led project management for a $1.5M, custom built platform for the North American Michelin Marketing division to define and deploy the first phase of a seven phase project. Partnered with the CMOs from Canada, United States and Mexico, in addition to 40+ third party vendors, to gather requirements from each country into an integrated set of business requirements, wrote functional documentation, established project definition and implementation tactics.

·   Reduced development costs by 15% by promoting collaboration, coordination and teamwork across organizational and geographical boundaries (100+ multi-national team)

·   Increased website traffic by 127% by providing expertise in digital marketing, user experience, increasing user engagement (site is more sticky)

·                                Negotiated contracts that resulted in $300K in savings between the client and third party software, hardware and services providers

 

AutoTrader UK

Managed an international team of IT developers and marketers to construct a new customer engagement program, improving the overall experience by allowing customers to research vehicles using their iPhone. Led multidisciplinary team including SMEs, iOS developers, database architects and user experience designers to create.

·   Mobile application was bestowed the Lions Award (International Advertising Best in Creativity and Brand Communication)

·   The iPhone application that was downloaded more than 250 thousand times in the first 24 hours of its release

 

Manager User Experience Design2007 – 2009

Led the discovery and strategy sessions to assist clients in identifying business opportunities, establish business KPIs, and optimize business processes using software, web and mobile applications. Deliverables included product roadmap, business requirements, functional documentation, and defined user experiences metrics.

 

AT&T

Created the next generation communications application for BlackBerry devices that seamlessly integrated SMS, MMS, voice, and visual voice mail. Facilitated workshops with SMEs from various divisions including AT&T’s Business, Marketing and IT to gather business and functioned requirements. Developed wireframes and prototypes, which were used to refine and identify additional business opportunities and functional specifications. Conducted usability tests with current BlackBerry consumers that resulted in identifying potential functionality issues and gauging customers’ excitement about the product.

 

Spunlogic, Atlanta, GA                                                                                                                              2005 – 2006

Emerging Technologies Specialist

Evaluated emerging technologies, including hardware and software, to determine its viability as a marketing and communications channel. Presented marketing opportunities at public seminars and provided scenarios to leverage them in their marketing channels. Engaged developers, user experience teams and partner companies to design, develop and deploy custom applications.

·               Increased mindshare engagement with the client’s brand and provided additional ways for companies to connect and engage with their customers

·               Increased company profitability by 22% through collaboration with sales teams in assessing new business opportunities, estimating projects, and developing sales presentations

 

Concentric Systems Inc., Atlanta, GA                                                                                                                       2002 – 2007

Owner/Consultant

Created and managed a consulting agency that focuses on re-engineering outdated software and web applications to enhance consumer experiences while achieving measureable business results. Client industries included national and international hospitality, insurance, and on-line advertising company.

 

WPS

Wisconsin Physician Services (WPS) is Medicaid/Medicare insurance claims processor needing to modernize the insurance claim services processing and consumer facing websites providing its members the ability to look up claims’ status and insurance eligibility.

·         Brought company forward two decades in technology capabilities

·         Reduced claim processing time by 26%

·         Reduced call center queue by 34%

 

 

IHG

Facilitated the entire business process and definition of InterContinental Hotels Group’s (IHG) change from being room and rate focused to experience and amenities focused at the international reservation centers without adding time to the reservation queue.

·         The new approach increased reservation sales by 15%

·         Automated work processes reduced call time by 12%

·         Reduced call center costs by $1.5M annually

 

EDUCATION

Pursuing Masters, Computer Science

DePaul University, Chicago, IL

 

Bachelor of Science

Eastern Michigan University, Ypsilanti, MI

 

CERTIFICATIONS

Pursuing PMP Certification               Anticipated completion Q2, 2014

Healthcare IT Certification              2013

Adobe Digital Analytics                            2013

 

PROFESSIONAL AFFILIATIONS

Project Management Institute (PMI)

User Experience SIG

Technology Association of Georgia (TAG)